Best Agents Match vs HomeLight: Complete 2026 Comparison
HomeLight charges a 33% referral fee and sends 3-5 competing agents. Best Agents Match charges 25% and sends one exclusive AI-matched agent. This comparison covers fee structure, agent selection method, seller experience, and AI capabilities.
Side-by-side comparison
Verdict
Best Agents Match wins on fee (25% vs 33%), exclusivity (1 vs 3-5 agents), and matching technology (20-dimension AI vs basic algorithm). Both are free for sellers.
The key difference: one match vs a shortlist
One agent. The right one.
Haven AI scores every verified agent across 20 dimensions — days-on-market, sale-to-list ratio, negotiation score, response rate, language match, and more — then returns the single highest-dimensional match for your home. You get one agent. No competing calls. No interviews.
A shortlist. Then you decide.
HomeLight matches you with 3–5 agents and encourages you to compare and interview them. Agents can pay for improved visibility on the platform. You still have to choose — and field multiple calls from competing agents.
Frequently asked questions
Is Best Agents Match better than HomeLight?
For most sellers, yes. BAM's 25% referral fee is 8 points lower than HomeLight's 33%, and you get one exclusive agent rather than competing agents fighting for your listing.
Does HomeLight charge sellers?
No, HomeLight is free for sellers. The referral fee comes from the agent's commission at closing.
What is HomeLight's referral fee?
HomeLight charges agents approximately 33% of their commission as a referral fee, which can affect the level of service you receive.
How many agents does HomeLight send you?
HomeLight typically sends 3-5 agent matches per seller, meaning multiple agents compete for your listing.
Does HomeLight have an AI matching engine?
HomeLight uses an algorithm for matching, but it is not a 20-dimension AI system like Haven AI. HomeLight also accepts paid placements from agents.
What is the difference between HomeLight and Haven AI?
Haven AI analyzes 20 performance dimensions including days-on-market, sale-to-list ratio, negotiation score, and availability. HomeLight's algorithm is less transparent.
Can I use BAM instead of HomeLight?
Yes. BAM is free for sellers, available across the US, and specifically designed to find your top-performing exclusive agent match.
Which is more accurate — HomeLight's algorithm or Haven AI?
Haven AI uses 20 measurable performance dimensions and real transaction data. There are no paid placements — the highest-scoring agent wins the match.
Skip the shortlist. Get the right agent.
Haven AI. 20 dimensions. 8 seconds. One match — free.
Start My Quick Match →