Best Agents Match vs HomeLight
HomeLight charges agents a 33% referral fee and sends you 3–5 competing agents to interview. Best Agents Match charges 25% and uses Haven AI's 20-dimension scoring to deliver one exclusive, highest-performing agent for your home — no interviews, no competing calls, no paid placements.
Side-by-side comparison
One match vs a shortlist
One agent. The right one.
Haven AI scores every verified agent across 20 performance dimensions — days-on-market, sale-to-list ratio, negotiation score, response rate, language match, and more — then returns the single highest-dimensional match for your home. You get one agent, no competing calls, no paid placements influencing the result.
A shortlist. Then you interview.
HomeLight matches you with 3–5 agents based mainly on transaction count and reviews. Agents can pay for improved visibility on the platform. You still need to compare, interview, and field multiple calls from competing agents before making a decision.
Frequently asked questions
What is HomeLight and how does it work?
HomeLight is an agent-matching service that uses transaction history and reviews to build a shortlist of 3–5 agents per seller. It charges agents approximately 33% of their commission as a referral fee at closing.
How does Best Agents Match compare to HomeLight?
BAM charges agents a lower 25% referral fee and uses 20-dimension Haven AI instead of a basic algorithm. For sellers, BAM delivers one exclusive AI-matched agent; HomeLight sends multiple competing agents who each call you.
Does HomeLight use AI to match agents?
HomeLight uses an algorithm based mainly on transaction count and reviews. It does not use a 20-dimension AI system like Haven AI that measures sale-to-list ratio, days-on-market, negotiation outcomes, and response rate for each agent.
What is HomeLight's referral fee?
HomeLight charges agents approximately 33% of their earned commission as a referral fee. BAM charges a flat 25%, which means agents earn more per deal and can invest more in marketing your home.
Why does HomeLight send multiple agents?
HomeLight's model is to present a shortlist and let sellers interview agents. BAM's view is that the matching work should be done by AI using quantitative data — not by the seller conducting interviews.
Can agents pay to be featured on HomeLight?
Yes. HomeLight offers paid advertising and placement products for agents. BAM's Haven AI has no paid placements — the highest-scoring agent for your property always wins the match.
Is Best Agents Match available in all states?
BAM currently serves California. HomeLight operates nationally. BAM is expanding to additional states in 2026.
Why does the referral fee matter to sellers?
A higher referral fee reduces what agents take home per transaction. Agents paying 33% in referral fees have less margin to invest in staging, marketing, or negotiation prep. BAM agents pay 25% — retaining more to deliver better service.
Already started with HomeLight? Switch to BAM.
No obligation, no cancellation fee. If HomeLight sent you agents you're not sold on, take 2 minutes to try BAM's Haven AI and see who it matches you with — it's free.
Get My BAM Match →What sellers say about BAM
“Best Agents Match will revolutionize the real estate industry by connecting all the key players together in one location so it is easy for the consumer to find the best deal possible. It's 21st century real estate marketing at its best.”
“Best Agents Match provided us with an outstanding and remarkable service. They quickly referred us to a top local Realtor who sold our house for above the asking price, and within only 11 days. If you are planning on selling your house, Best Agents Match is the best service to go for.”
“My family encountered the worst agents when we sold our first house. We were very cautious this time. After signing our contract with the selected agent, within eight days our house was in escrow and later successfully sold. I confidently give Best Agents Match a five-star rating.”
“Best Agents Match will revolutionize the real estate industry by connecting all the key players together in one location so it is easy for the consumer to find the best deal possible. It's 21st century real estate marketing at its best.”
Lower fee. Better match. No competing calls.
Haven AI. 20 dimensions. One exclusive agent. Free.
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