Best Agents Match vs Opcity
Opcity (now Realtor.com Leads) charges agents 30–38% referral fees and routes leads via call center. Best Agents Match charges agents 25% and uses 20-dimension Haven AI to select the single highest-performing agent for your home. No phone call required — just 9 quick questions.
Side-by-side comparison
Frequently asked questions
What is Opcity and how does it work?
Opcity is a lead referral service acquired by Realtor.com (Move, Inc.) in 2018. It pre-screens seller and buyer leads via call center, then connects them with agents in its network. Agents pay Opcity a referral fee of 30–38% of their commission at closing.
How does Best Agents Match compare to Opcity?
BAM charges agents a lower 25% referral fee and uses 20-dimension Haven AI instead of a call center. For sellers, BAM sends one exclusive AI-matched agent; Opcity sends multiple competing agents. BAM requires no phone call — just a 9-question AI form.
Does Opcity use AI matching?
Opcity uses a combination of call-center pre-screening and algorithmic routing. It does not use a 20-dimension AI scoring system like Haven AI that measures sale-to-list ratio, days-on-market, and negotiation outcomes for each agent.
What is Opcity's referral fee?
Opcity charges agents 30–38% of their earned commission as a referral fee, depending on the transaction. BAM charges a flat 25% referral fee.
Is Opcity the same as Realtor.com?
Opcity was acquired by Move, Inc. (operator of Realtor.com) in 2018 and rebranded as Realtor.com Leads. The service still operates under both names in some markets.
Why does the referral fee matter to sellers?
A higher referral fee reduces what agents earn per transaction. Agents paying 30–38% in referral fees have less margin to invest in marketing, staging, or time on your listing. Agents in the BAM network pay 25% — retaining more to deliver for you.
Is Best Agents Match available in all states?
BAM currently serves California. Opcity operates nationally. BAM is expanding to additional states.
How is Haven AI different from a call center?
Haven AI scores agents on 20 quantitative performance dimensions using real transaction data. A call center uses subjective screening by a human operator. Haven AI is consistent, unbiased, and evaluates actual outcome data rather than what agents say about themselves.
Already connected through Opcity or Realtor.com? Switch to BAM.
If the agents Opcity sent aren't the right fit, BAM doesn't require a phone call to get started. Fill out 9 questions and Haven AI matches you with the top performer in your area.
Get My BAM Match →What sellers say about BAM
“Best Agents Match will revolutionize the real estate industry by connecting all the key players together in one location so it is easy for the consumer to find the best deal possible. It's 21st century real estate marketing at its best.”
“Best Agents Match provided us with an outstanding and remarkable service. They quickly referred us to a top local Realtor who sold our house for above the asking price, and within only 11 days. If you are planning on selling your house, Best Agents Match is the best service to go for.”
“My family encountered the worst agents when we sold our first house. We were very cautious this time. After signing our contract with the selected agent, within eight days our house was in escrow and later successfully sold. I confidently give Best Agents Match a five-star rating.”
“Best Agents Match will revolutionize the real estate industry by connecting all the key players together in one location so it is easy for the consumer to find the best deal possible. It's 21st century real estate marketing at its best.”
Lower fee. Better match. No phone call.
Haven AI. 20 dimensions. One exclusive agent. Free.
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